Re-engagement Sequence
A re-engagement sequence is a set of automated messages aimed at reviving contacts who have gone inactive, prompting them to interact again before they fully disengage.
In depth
A re-engagement sequence targets contacts who once opted in but have stopped opening, clicking, or logging in. It typically opens with a pattern-breaking message, such as a direct "are you still interested?", a fresh incentive, or a reminder of value left on the table, and then escalates or steps back depending on the response. Done well, it both recovers revenue and cleans your list, because contacts who ignore every attempt can be suppressed to protect deliverability.
The common pitfall is reactivating dead addresses too aggressively, which spikes spam complaints and damages sender reputation. Quiz data sharpens this by telling you who is worth reviving and how: a lead who once scored as sales-ready but went quiet warrants a stronger, more personalized push than a low-fit contact who never engaged. Within a lead-qualification workflow, the re-engagement sequence becomes a targeted recovery layer rather than a blanket blast at everyone who went cold.
Example in practice
Frequently asked questions
When should I start a re-engagement sequence?
Trigger it after a clear inactivity threshold, such as no opens, clicks, or logins for 30 to 90 days depending on your product. The right window is short enough to catch the contact before they fully forget you but long enough to avoid bothering active users.
What should I do if contacts still do not respond?
Suppress or remove persistently unresponsive contacts to protect your deliverability and keep metrics clean. A non-responder after several attempts is a signal that their address or interest is no longer worth emailing.
How do quiz scores improve re-engagement?
Past quiz results tell you which dormant contacts were genuinely high-fit, so you can give them a stronger, more personal recovery effort. Low-fit contacts get a lighter touch, which saves effort and protects your sender reputation.