Coming Soon Page
A coming soon page is a placeholder landing page for a product or feature that is not yet available, used to announce it and collect interested visitors' contact details.
In depth
A coming soon page converts curiosity into a list. While the product is still being built, the page communicates the core promise, hints at timing, and invites visitors to register for updates or early access. The value of this list compounds: a warm audience assembled before launch gives you day-one demand, feedback, and a cheaper channel than acquiring cold traffic later.
The pitfall is collecting nothing more than an email, which leaves you with an undifferentiated list you cannot prioritize. Replacing the bare email box with a short quiz lets early visitors self-describe their use case, company size, or urgency, so by launch day you already know which subscribers to invite first and which message resonates with each segment. In a quiz funnel, the coming soon page becomes both a waitlist and a qualification engine.
Example in practice
Frequently asked questions
What should a coming soon page include?
A clear value promise, a hint of timing, and a single way to register interest, ideally a short quiz instead of a bare email box. Add credibility cues like a logo or a screenshot when available.
How is a coming soon page different from a pre-launch page?
A coming soon page mainly announces existence and collects interest, while a pre-launch page actively builds momentum and demand close to release. They often overlap and can run as one combined campaign.
Why add a quiz to a coming soon page?
A quiz lets early visitors self-segment by use case, size, or urgency, so your waitlist is prioritized before launch. It also boosts engagement and gives you personalized messaging for day one.