Quiz Logic Jump
A quiz logic jump is a branching rule that sends a respondent to a different question or page based on the answer they just gave.
In depth
Also called conditional branching, a logic jump replaces the default linear question order with a decision tree. When a respondent picks an answer, the rule evaluates it and redirects them to the most relevant next step, skipping irrelevant questions and surfacing ones that only matter for their path. This keeps the quiz short and personal: a respondent who says they have no website never sees questions about page speed, while one running paid ads is asked about ad spend.
The risk is creating tangled branch maps that are hard to test, where some paths dead-end or loop. In a lead-qualification funnel, well-designed logic jumps raise completion rates by removing friction and improve data quality by asking each segment only the questions that qualify them. Always trace every branch end-to-end before launch, and keep a sensible default path so an unmapped answer still leads somewhere useful.
Example in practice
Frequently asked questions
What is the difference between a logic jump and skip logic?
A logic jump actively routes a respondent to a specific next question based on their answer, while skip logic hides or bypasses questions that no longer apply. Jumps choose a path; skip logic removes steps from it.
Do logic jumps hurt quiz completion rates?
Done well, they improve completion by shortening the path and showing only relevant questions. Problems arise only when branches are untested and create dead ends, so trace every path before you launch.
Can a logic jump be based on more than one answer?
Yes. Advanced funnels support compound conditions, such as jumping only when a respondent selects a channel AND reports a budget above a threshold. This lets you build precise, intent-driven branches.