Splash Page
A splash page is a brief introductory screen shown before a visitor reaches the main website or app. It typically presents a single message, promotion, age or language gate, or email capture before letting the user continue.
In depth
Splash pages exist to control the very first impression: they can confirm a required choice such as region or age, announce a launch or campaign, or capture an email in exchange for entry. Because they sit in the path to the destination, they command full attention, which makes them effective for one focused message but risky if they merely delay the user. Modern implementations often auto-advance, remember returning visitors, and keep the content lightweight so they do not damage page speed or SEO.
The biggest pitfall is friction: an unnecessary splash page can frustrate visitors and increase bounce rate, especially on mobile or for returning users. In a quiz-funnel workflow, a splash page can productively front a quiz by stating the value of taking it ("Get your 2-minute readiness score") and setting expectations, so visitors who click through are self-selected and more likely to finish and become qualified leads.
Example in practice
Frequently asked questions
Is a splash page bad for SEO?
It can be if it blocks crawlers, slows loading, or hides the main content behind an interstitial. Keep it lightweight, allow quick continuation, and avoid forcing it on returning visitors to limit any negative impact.
When does a splash page make sense?
It works well for age or region gates, launch announcements, and a single high-value capture like a waitlist email. Avoid it when it only delays users without adding value, since that raises bounce rate.
How is a splash page different from a landing page?
A splash page is a brief gateway shown before the main destination, while a landing page is the destination built around one conversion goal. The splash precedes content; the landing page is the content.