Exit Intent Popup
An exit intent popup is an overlay triggered the moment a visitor's behavior signals they are about to leave a page, presenting a final offer to keep them engaged.
In depth
Exit intent technology watches the cursor's velocity and trajectory toward the browser chrome, or on mobile detects fast upward scrolls and back-button taps, and fires a modal before the tab closes. Because it only interrupts users who were leaving anyway, it adds incremental conversions without taxing engaged visitors, which is why it consistently outperforms timed popups that annoy people mid-task.
The common pitfall is treating it as a discount cannon: a generic "10% off" rarely moves a B2B audience. In a quiz-funnel workflow the smarter play is to offer the quiz itself as the exit hook, for example "Before you go, find out which plan fits you in 60 seconds." That converts a bounce into a scored lead, feeding the qualification engine instead of just collecting an unqualified email.
Example in practice
Frequently asked questions
Does an exit intent popup hurt user experience?
Not when configured well, because it only appears for visitors who are already leaving rather than interrupting active reading. Keep it single-purpose, easy to dismiss, and capped to one impression per session to avoid annoyance.
How does exit intent work on mobile devices?
There is no cursor on mobile, so the trigger relies on signals like rapid upward scrolling, inactivity, or a tap on the back button. Many teams pair it with a scroll-depth threshold so the popup only fires after the visitor has actually engaged with the page.
What offer converts best in an exit intent popup?
For B2B audiences, an interactive scorecard quiz or a relevant resource usually beats a flat discount because it matches buyer intent. The goal is to capture a qualified, scored lead rather than just an email address.