Hero Section
A hero section is the prominent block at the top of a landing page, typically combining a headline, supporting text, a visual, and a primary call to action.
In depth
The hero section is the visitor's first impression and carries the heaviest conversion load on the page. It must answer three questions almost instantly: what this is, why it matters to me, and what to do next. A strong hero pairs a benefit-driven headline with a concise subheadline, a relevant image or visual, and one unmistakable primary action, all arranged so the eye flows naturally toward the call to action.
The biggest pitfall is a vague, clever, or feature-focused headline that fails to convey value, leaving visitors to guess and bounce. In a quiz-funnel workflow, the hero section is the launch pad for the entire funnel: the headline frames the outcome the quiz delivers, the subheadline sets expectations for time and effort, and the primary button starts the scorecard. Because the hero typically occupies the space above the fold, getting it right disproportionately affects how many visitors enter the quiz and become qualified leads.
Example in practice
Frequently asked questions
What should a hero section include?
A benefit-led headline, a short supporting subheadline, a relevant visual, and one clear primary call to action. On a quiz landing page, that primary action is the button that starts the scorecard.
Is the hero section the same as above the fold?
They overlap but are not identical. The hero is a designed content block at the top of the page, while above the fold is whatever is visible before scrolling. A good hero is built to fit and dominate the above-the-fold area.
What is the most common hero section mistake?
A headline that is clever or feature-focused instead of value-focused, so visitors cannot tell what they get. Leading with the concrete outcome the quiz delivers usually converts far better.