Remarketing
Remarketing is the practice of re-engaging people who already interacted with your business, often through email and ad sequences, to bring them back toward a conversion.
In depth
Although the terms overlap, remarketing traditionally leans on channels where you already have a contact identity, such as email or CRM-based audiences, whereas pure retargeting relies on anonymous pixel audiences in ad networks. In practice modern teams blend both: a known contact who abandoned a flow can receive a triggered email sequence while simultaneously seeing display or social ads, so the message reaches them wherever they spend time. The discipline matters because acquiring a brand-new prospect is far more expensive than nudging someone who has already raised their hand.
The most common pitfall is treating remarketing as a single broadcast instead of a behavior-triggered journey, which leads to generic 'come back' messages that perform poorly. In a quiz-funnel context, remarketing shines when it is tied to specific actions: someone who finished a scorecard but skipped booking a call gets a different sequence than someone who never finished the quiz. Mapping these triggers to the funnel stage lets you reuse the rich intent signals the quiz already collected and route warmer contacts to sales faster.
Example in practice
Frequently asked questions
Is remarketing the same as retargeting?
They are closely related and often used interchangeably, but remarketing usually implies channels where you have a known contact, like email, while retargeting refers to anonymous pixel-based ads. Most teams run both together for full coverage.
What triggers the best remarketing sequences?
Specific funnel actions, such as abandoning a quiz or viewing a result without booking, make the strongest triggers. Behavior-based messages outperform generic 'we miss you' broadcasts because they reference what the person actually did.
How does remarketing help a quiz funnel?
A quiz captures rich intent data, and remarketing reuses it to send tailored follow-ups based on each lead's score and answers. This turns one-time quiz takers into nurtured, sales-ready contacts over time.