Result Archetype
A result archetype is a named persona or outcome category that a quiz funnel assigns to a respondent based on their score or answer pattern.
In depth
Archetypes turn a raw numeric score into a meaningful identity such as "The Scaling Founder" or "The Cautious Buyer". The quiz engine groups score bands or answer combinations into a handful of distinct archetypes, each backed by its own result-page copy, imagery, and call to action. Because people respond to being categorized, a sharp archetype dramatically increases the perceived relevance of the result and the likelihood that the respondent converts on the next step.
The common pitfall is creating too many archetypes, which dilutes the copy and confuses the routing logic. In a lead-qualification workflow, a clean set of three to five archetypes lets you tailor the result page, segment the lead record in your CRM, and trigger different email sequences without maintaining dozens of variants. Each archetype should map to a clear commercial intent so sales knows exactly how to follow up.
Example in practice
Frequently asked questions
How many result archetypes should a quiz have?
Three to five archetypes is the sweet spot for most B2B quizzes. Fewer feels generic, while more than five dilutes your copy and complicates routing without adding qualification value.
How are archetypes assigned to a respondent?
The scorecard maps score bands or specific answer combinations to each archetype. When a respondent finishes the quiz, the engine matches their total against the bands and selects the corresponding archetype.
Can each archetype have its own result page?
Yes. Most quiz-funnel builders let you swap copy, imagery, and the call to action per archetype using tier-conditional sections, so each persona sees a tailored result and offer.