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Glossary

The Pivix Growth Glossary

Plain-language definitions for lead generation, qualification, funnels and conversion — written for marketers and founders.

82 terms

All termsConversion & CROCRM, Automation & SalesGrowth, Ads & TrackingLead Generation & QualificationLead Pages & Landing PagesQuiz Funnels & ScorecardsTargeting, ICP & Segmentation

A

Assessment FunnelAn assessment funnel uses a structured diagnostic to evaluate a prospect's situation, deliver insight, and qualify them for sales. Learn how assessment funnels work.Assessment FunnelAudit ToolAn audit tool walks prospects through a structured self-assessment, then returns a diagnostic report of gaps and recommendations to qualify and convert leads.Audit Tool

B

Benchmark AssessmentLearn what a benchmark assessment is, how comparing scores against peers drives engagement, and how to use it as a scorecard quiz for lead capture.Benchmark Assessment

C

Calculator FunnelLearn how a calculator funnel turns a few user inputs into a personalized number, like ROI or savings, to capture and qualify high-intent leads.Calculator FunnelConditional Quiz FlowConditional quiz flow adapts the whole funnel journey to each respondent's answers, from questions to outcome. Learn how it boosts relevance and lead quality.Conditional Quiz FlowCost CalculatorA cost calculator helps prospects estimate the price or expense of a solution from their own inputs, building trust while qualifying and capturing leads.Cost Calculator

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Diagnostic QuizA diagnostic quiz uncovers a prospect's specific problems and gaps, then prescribes next steps, making it a high-converting top-of-funnel lead tool.Diagnostic QuizDiagnostic ScorecardA diagnostic scorecard assesses a respondent against best-practice criteria, pinpoints their weak areas, and prescribes next steps to qualify them as leads.Diagnostic ScorecardDynamic Quiz ContentDynamic quiz content adapts questions and results to each respondent's answers, boosting relevance, completion rates, and lead-qualification accuracy.Dynamic Quiz Content

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Grader ToolA grader tool scores a visitor's input against benchmarks to return a grade or rating, turning a quiz funnel into a lead-qualification and capture engine.Grader Tool

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Image-Based QuestionLearn what an image-based question is, how visual answer choices boost quiz completion, and how to use them to qualify and score leads in funnels.Image-Based QuestionInteractive CalculatorAn interactive calculator is a real-time tool that turns user inputs into a personalized result, boosting engagement and capturing qualified leads in a funnel.Interactive CalculatorInteractive ContentLearn what interactive content is, why it converts better than static assets, and how quizzes and scorecards turn engagement into qualified leads.Interactive ContentInteractive InfographicDiscover what an interactive infographic is, how clickable data visuals boost engagement, and how to connect them to a quiz funnel for lead capture.Interactive InfographicInteractive Marketing FunnelAn interactive marketing funnel uses quizzes, calculators, and assessments to engage prospects and qualify them with the data they share along the way.Interactive Marketing FunnelInteractive Quiz MarketingInteractive quiz marketing uses participatory quizzes to engage audiences, collect zero-party data, and convert visitors into qualified leads. Here is how it works.Interactive Quiz Marketing

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Knowledge QuizDiscover how a knowledge quiz measures a respondent's expertise on a topic to educate, qualify, and segment leads inside a high-converting quiz funnel.Knowledge Quiz

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Lead Capture GateA lead capture gate is the step where quiz takers must share contact details to view results, turning quiz engagement into qualified leads.Lead Capture GateLead Scoring QuizA lead scoring quiz qualifies prospects by scoring their answers in real time, so your funnel captures contacts and ranks them by fit instantly.Lead Scoring QuizLikert Scale QuestionUnderstand the Likert scale question: how its agree-to-disagree options measure attitude, feed lead scoring, and qualify prospects inside a quiz funnel.Likert Scale Question

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Marketing ScorecardA marketing scorecard grades a respondent's maturity across key areas and returns a tiered result, turning self-assessment into qualified marketing leads.Marketing ScorecardMaturity AssessmentUnderstand what a maturity assessment is, how stage-based scoring qualifies leads, and how to build one as a scorecard quiz that drives pipeline.Maturity AssessmentMid-Quiz Opt-inA mid-quiz opt-in asks for contact details partway through a quiz funnel, capturing leads earlier while respondents are highly engaged.Mid-Quiz Opt-inMultiple Choice QuestionA multiple choice question lets a respondent pick several options from a list, capturing nuanced lead data and feeding multi-factor scoring in quiz funnels.Multiple Choice Question

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Outcome MappingOutcome mapping is the rules layer that connects quiz scores and answers to specific results, offers, and routing in a lead-qualification funnel.Outcome Mapping

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Personality Quiz FunnelA personality quiz funnel sorts visitors into relatable types to drive engagement and segment leads. Learn how 'which type are you' quizzes convert and qualify.Personality Quiz FunnelPoll FunnelSee how a poll funnel uses one low-friction question to spark engagement, micro-commit visitors, and route them toward a relevant lead-capture offer.Poll FunnelPost-Quiz OfferA post-quiz offer is the tailored CTA shown on the result page after a scorecard. Learn how to match offers to score tiers to lift conversion and revenue.Post-Quiz OfferPre-Fill LogicPre-fill logic auto-populates quiz fields from URL parameters, cookies, or known CRM data to reduce friction and boost completion rates.Pre-Fill LogicPre-Quiz Opt-inLearn how a pre-quiz opt-in gates a scorecard funnel behind an email or contact form, and when it helps or hurts completion rates and lead quality.Pre-Quiz Opt-inPricing CalculatorA pricing calculator lets prospects build a personalized quote from their own needs, removing price friction while qualifying and capturing high-intent leads.Pricing Calculator

Q

Quiz Branching LogicQuiz branching logic sends respondents down different question paths based on their answers. Learn how it shortens funnels and sharpens lead qualification.Quiz Branching LogicQuiz Builder SoftwareQuiz builder software lets teams create scored quizzes, lead forms, and result pages without code. See the core features that drive lead generation.Quiz Builder SoftwareQuiz Completion RateQuiz completion rate measures the share of people who start a quiz and answer every question, a core engagement signal for diagnosing drop-off in a quiz funnel.Quiz Completion RateQuiz Conversion OptimizationQuiz conversion optimization is the practice of testing and refining quiz funnels so more visitors finish the quiz and become qualified leads.Quiz Conversion OptimizationQuiz Conversion RateQuiz conversion rate measures the share of quiz visitors who become captured leads, the key metric for judging how well a quiz funnel turns traffic into pipeline.Quiz Conversion RateQuiz CRM IntegrationSee how quiz CRM integration pushes scored quiz leads into your CRM in real time, syncing answers and tiers so sales can act on context immediately.Quiz CRM IntegrationQuiz Drop-off RateQuiz drop-off rate measures the share of people who start a quiz funnel but abandon it before finishing. Learn how to track and lower it to capture more leads.Quiz Drop-off RateQuiz Email CaptureLearn how quiz email capture collects contact details in exchange for personalized results, and how placement and value exchange shape your conversion rate.Quiz Email CaptureQuiz EmbedA quiz embed places an interactive scorecard inside an existing web page via iframe or snippet. Learn how embedding lifts engagement and capture in context.Quiz EmbedQuiz Engagement RateUnderstand quiz engagement rate, how it differs from completion rate, and how to use it to diagnose where respondents drop off in your lead-gen funnel.Quiz Engagement RateQuiz Exit IntentQuiz exit intent detects when a respondent is about to leave a quiz funnel and triggers a timely message to recover them before they drop off.Quiz Exit IntentQuiz FunnelA quiz funnel guides visitors through interactive questions to qualify, segment, and capture leads. Learn how quiz funnels boost conversions and data quality.Quiz FunnelQuiz Funnel AnalyticsQuiz funnel analytics measures how respondents move through a quiz, revealing drop-off points, answer patterns, and which steps drive qualified leads.Quiz Funnel AnalyticsQuiz Funnel KPIDiscover what a quiz funnel KPI is, which metrics matter most, and how to track completion, capture, and qualified-lead rates to optimize your funnel.Quiz Funnel KPIQuiz Funnel OptimizationLearn how quiz funnel optimization improves completion rates, lead quality, and conversions by testing questions, scoring logic, and result pages.Quiz Funnel OptimizationQuiz Funnel StrategyQuiz funnel strategy is the end-to-end plan for using a scored quiz to attract, qualify, and convert leads. Learn how to map offer, scoring, and follow-up.Quiz Funnel StrategyQuiz Funnel TemplateA quiz funnel template is a prebuilt funnel structure you can clone and customize to launch lead-qualifying quizzes faster with proven layouts.Quiz Funnel TemplateQuiz GamificationQuiz gamification adds game-like mechanics such as points, levels and rewards to quiz funnels to boost engagement, completion and lead quality.Quiz GamificationQuiz IncentiveA quiz incentive is a reward offered for completing a quiz funnel, motivating respondents to finish and share contact details for lead capture.Quiz IncentiveQuiz Landing PageA quiz landing page sells the quiz before the first question. Learn the structure, copy, and design choices that maximize quiz starts and qualified leads.Quiz Landing PageQuiz Lead MagnetA quiz lead magnet trades a personalized result for contact details, turning an interactive quiz into a high-converting opt-in. Learn how it captures leads.Quiz Lead MagnetQuiz Logic JumpA quiz logic jump sends respondents to a different question based on their previous answer, creating branching paths that personalize the funnel.Quiz Logic JumpQuiz Outcome PageA quiz outcome page shows respondents their personalized result and the next step. Learn how to design it to convert scored leads into booked calls and signups.Quiz Outcome PageQuiz Outcome PersonalizationQuiz outcome personalization tailors the result page, copy, and next steps to each respondent's answers, making quiz funnels feel uniquely relevant.Quiz Outcome PersonalizationQuiz PersonalizationLearn how quiz personalization tailors questions, branching, and results to each respondent to lift completion rates and qualify leads more accurately.Quiz PersonalizationQuiz Progress BarA quiz progress bar shows respondents how far they are through a quiz funnel, reducing drop-off and lifting completion rates for lead qualification.Quiz Progress BarQuiz Question LogicQuiz question logic governs how answers shape scoring, the next question shown, and the final outcome. Learn how it powers personalized lead-qualification quizzes.Quiz Question LogicQuiz Question TypeA quiz question type defines how a question is answered, from single-select to sliders, shaping completion rates, scoring accuracy, and the lead data you collect.Quiz Question TypeQuiz Recommendation EngineA quiz recommendation engine maps a respondent's answers to a tailored product, plan, or result, turning quiz funnels into guided personalized journeys.Quiz Recommendation EngineQuiz Result ScoringQuiz result scoring assigns weighted points to answers so each respondent lands in a tier. Learn how scoring qualifies and segments leads in a quiz funnel.Quiz Result ScoringQuiz RetargetingDiscover how quiz retargeting brings back visitors who started but didn't finish a quiz, using tailored ads and emails to recover lost leads and conversions.Quiz RetargetingQuiz Scoring AlgorithmLearn how a quiz scoring algorithm converts answers into points and tiers so your funnel can qualify, segment, and route leads automatically.Quiz Scoring AlgorithmQuiz Share RateQuiz share rate is the percent of quiz takers who share their result or the quiz itself. Learn how to track it and turn shares into low-cost lead traffic.Quiz Share RateQuiz ViralityQuiz virality is the self-sustaining spread of a quiz through participant sharing. Learn the viral coefficient and how to design quizzes that grow themselves.Quiz ViralityQuiz-Based Lead GenerationQuiz-based lead generation captures and qualifies prospects through interactive quizzes, trading a personalized result for contact details and rich intent data.Quiz-Based Lead Generation

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Readiness AssessmentLearn what a readiness assessment is, how it gauges preparedness for a change, and how to turn it into a quiz funnel that surfaces sales-ready leads.Readiness AssessmentResult ArchetypeA result archetype is the named persona a quiz funnel assigns to a respondent based on their score, shaping the result page and follow-up offer.Result ArchetypeResult BucketDiscover what a result bucket is, how score tiers group quiz respondents, and how each bucket personalizes outcomes and follow-up in a lead funnel.Result BucketROI CalculatorAn ROI calculator is an interactive tool that estimates the return a prospect can expect, turning value into a personalized, lead-capturing experience.ROI Calculator

S

Savings CalculatorA savings calculator quantifies how much money or time a prospect could save by switching, turning value into a persuasive, lead-capturing experience.Savings CalculatorScore-Based SegmentationScore-based segmentation groups quiz leads by their result score so each tier gets tailored follow-up. Learn how it sharpens nurture and sales handoff.Score-Based SegmentationScorecard BuilderA scorecard builder is the visual tool for assembling quiz questions, answer weights, and result tiers. See how it powers lead-qualifying quiz funnels.Scorecard BuilderScorecard MarketingScorecard marketing uses scored assessments to give prospects a benchmark while qualifying them. Learn how scorecards generate and prioritize better leads.Scorecard MarketingSelf Assessment QuizA self assessment quiz lets prospects rate their own situation and get a personalized score, turning interactive evaluation into qualified leads for your funnel.Self Assessment QuizSingle Select QuestionA single select question lets a respondent choose exactly one option, the lowest-friction format that keeps quiz funnels moving and scores cleanly.Single Select QuestionSkip LogicSkip logic hides or bypasses quiz questions that no longer apply to a respondent, shortening the funnel and improving data relevance.Skip LogicSlider QuestionDiscover how slider questions capture nuanced answers on a continuous scale, improve engagement, and feed precise scores into your lead-qualification funnel.Slider QuestionStandalone QuizLearn what a standalone quiz is, how it captures and qualifies leads on its own hosted page, and when to use one instead of an embedded widget.Standalone QuizSurvey FunnelUnderstand how a survey funnel uses sequenced questions to segment visitors, personalize offers, and convert more leads than a single static landing page.Survey Funnel

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Trivia QuizLearn how a trivia quiz uses fun, fact-based questions to boost engagement, grow your audience, and warm up leads inside a scorecard quiz funnel.Trivia Quiz

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Weighted ScoringLearn how weighted scoring assigns different point values to questions and answers so your quiz funnel qualifies and prioritizes leads more accurately.Weighted Scoring

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