Dynamic Content
Dynamic content is email or web content that automatically changes based on a contact's attributes, behavior, or segment, so different recipients see different blocks from the same template.
In depth
Under the hood, dynamic content uses conditional rules tied to CRM fields, segments, or real-time signals to decide which version of a block to render for each contact, all from one master template. This is more powerful than a simple merge tag because it can swap entire images, offers, calls to action, or product recommendations, not just fill in a name, which lets one campaign speak differently to a startup founder and an enterprise buyer.
A frequent pitfall is creating dynamic rules without clean underlying data, so contacts missing the relevant field fall into a broken or empty default block. In a quiz-funnel and lead-qualification workflow, dynamic content shines on the result page and in follow-up emails: a Pivix scorecard can render a tier-specific headline, recommendation, and CTA based on the respondent's score, turning one result template into a personalized experience for every score band.
Example in practice
Frequently asked questions
How is dynamic content different from a merge tag?
A merge tag inserts a single data value like a first name, while dynamic content swaps entire blocks such as images, offers, or CTAs based on rules. Dynamic content is conditional and structural, whereas merge tags are simple field substitutions.
What do I need before using dynamic content?
You need clean, well-populated data for the fields your rules depend on, plus a sensible default block for contacts missing that data. Without both, some recipients will see empty or broken sections.
Where does dynamic content help in a quiz funnel?
It is most powerful on the result page and in follow-up emails, where you can show tier-specific copy and offers based on the score. One template can serve a tailored experience to every score band.